Influencer Tessa X WERKSTATTWOCHE 

WERKSTATTWOCHE 2025 welcomes art influencer Tessa and her popular channel Kunstmitkommen. Driven by her passionate goal of making art accessible and experiential for everyone, Tessa will bring the international art festival closer to a broad online community.

Under the motto “Und du Kunstmitkommen” (“And you, come along with art”), Tessa invites her followers on an exciting journey through the creative diversity of WERKSTATTWOCHE. She will dive into the works of the 20 participating artists who have lived and worked in Lüben for 10 days. Through exclusive conversations with the artists, she not only brings art closer to her followers but also allows them to be part of the creative process.

Tessa’s approach goes far beyond merely showcasing art. On her Instagram account, she enables her community to experience international art up close – from museum visits in Japan and conversations with artists to behind-the-scenes insights into major exhibitions. Her strength lies in bridging digital communication and art education, a topic she explored extensively during her studies. Her bachelor’s thesis focused on how art can be effectively and inspiringly communicated on social media. Through her channels, she aims to familiarize especially young audiences with artistic processes, techniques, and ideas.

With her focus on supporting young artists and her authentic way of presenting art on digital platforms, Tessa has quickly become an inspiring role model. Her enthusiasm for WERKSTATTWOCHE is unmistakable: “The concept and ideas I’ve seen so far are fantastic,” she says. “I’m excited to experience this creative process firsthand and share it with my community.”